Where new
life begins

ARTSMedia Denmark will be offering media for Assisted Reproduction and with a unique combination of expertise from Dr Lotte Stroebech and Dr Claus Yding Andersen. This exceptionally strong partnership will provide a range of ART media with high standard, high quality and based on many years of research.

ARTS Media Denmark - Baby picture 3
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ARTS Media Denmark - Baby picture 1
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ARTS Media Denmark - Baby picture 4

Our mission

To offer customers and partners products with competitive advantages by supplying the highest performing science based products and services. To be the preferred IVF media provider chosen by IVF laboratories for optimal ART solutions.

Our vision

To be the leading global company within in vitro fertilization high quality media for human assisted reproductive technology, ART, supporting the increased global demand and to help fertility patients becoming parents through close collaboration with our IVF Clinic customers.

Our core values

• Innovation & Operational Excellence
• Best place to work
• Diversity
• Integrity
• Protect the Environment

ARTSMedia Denmark history

ARTSMedia Denmark is founded by Professor Claus Yding Andersen and Dr Lotte Stroebech. Our investor China Medical International Health Ltd, HK, China,  is owned by a group of fertility clinics that represents more than 50.000 cycles/year throughout China and the United States. Our company will be offering media for Assisted Reproduction and with a unique combination of expertise from Dr. Lotte Stroebech and Dr. Claus Yding Andersen read more about us this exceptionally strong partnership will provide a range of ART media with high standard,  high quality, and based on many years of research.
It is our company DNA to provide innovative media formulations based on strong scientific evidence and extensive quality control tests on every released batch by also including a Bovine Embryo Assay (BEA) Read more about products in addition to MEA testing.
With an exceptional large access to data from investor clinics and the extensive feedback through the post-market surveys on the number of cycles, pregnancies, and live births we ensure optimization and follow up on our product quality and performance.

ARTSMedia - Media for Assisted Reproduction
ARTSMedia - News

Lotte Stroebech

CEO, Owner and Doctor of Veterinary Medicine, PhD

First in the world to formulate and market a commercial serum-free ready-to-use media range for animal IVF, sold to IVFBioscience, UK. In 4 years positioned as global #1 best performing IVF media and protocol
Head of bovine IVF research laboratory at Origio, Cooper Surgical Denmark
A laboratory established by me and run for 6 years

Academic work
Supervising international Phd students and Postdocs
Research partner in research projects EliteOva, Elitesemen, Searmet, GIFT Brazil +20 publications within assisted reproductive technology and embryo physiology, co-attracted + 6 mio DKK in research funds within embryo and IVF research
Laboratory Director at IVF Laboratory at Faculty of Health and Medical Sciences
Department of Veterinary and Animal Sciences, Copenhagen Denmark.

Founder of

  • Stroebech IVF Universe
  • Stroebech Media
  • ETB, EmbryoTrans Biotech
  • ARTSMedia Denmark

Board positions
Chairman of the board of Danish society of Reproduction and Fetal Development, DSRF
Board member at International Embryo Technology Society, IETS
Association of Embryo Transfer society Europe, AETE

IVF Experience
I have consulted with more than 300 IVF laboratories within animal research and animal production worldwide helping them get established or to improve results in existing laboratories

Lotte Stroebech - ARTS Media Denmark - CEO, Owner and Doctor of Veterinary Medicine, PhD
Claus Yding Andersen - ARTS Media Denmark

Claus Yding Andersen

CSO, Owner and Doctor of Medical Science, Professor of Human Reproductive Physiology

Claus Yding Andersen is Scientific Director of the Laboratory of Reproductive Biology, University Hospital of Copenhagen, Denmark and Professor of Human Reproductive Physiology with the Faculty of Health and Medical Sciences at the University of Copenhagen. He is educated as MSc (1979) and DMSc (1997) and has spent almost his entire career in reproductive medicine at LRB.

Professor Andersen was a member of the team that introduced IVF to Denmark in the mid-1980s and have worked as a consultant in more than 10 fertility clinics nationally and internationally. During the early years of IVF in Denmark, he produced and sold media for IVF treatment to all Danish IVF clinics and has been involved in media improvements throughout the years.

During the last twenty years he has headed a national program of cryopreservation of human ovarian and testicular tissue. He is considered one of the pioneers in this field and continues to expand the indications for the use of ovarian tissue cryopreservation in different clinical settings.